The role of analytics has become increasingly pivotal in the dynamic landscape of modern business. The advent of self service analytics has emerged as a game-changer, offering business users unprecedented ..
Imagine having an attractive website with consistent traffic but a poor conversion rate resulting in few purchases or sign-ups. A business and its potential consumers form a meaningful relationship only ..
For years we’ve been hearing that “SEO is dead”, but the fact that companies are still investing significant sums of money in this form of marketing in 2018 suggests otherwise. In short, ..
The focus of the technology world has shifted in the last years to questions about the ways we capture and use personal data. It seems that most transactions that consumers make nowadays involve the consensual ..
According to recent research, email malware is now at its highest rate in five years and spear phishing emails target more than 400 businesses every day. Even more shocking, these scams have cost internet ..
Businesses have always relied on data in one form or another, but reliance on information has become even stronger. Terms like “big data” have become synonymous with marketing and with business intelligence, ..