Information Technology Blog:- LinkedIn is the website created directly for business to business, or B2B marketing. However, the knowledge you can gain from other users and online marketing benefits of LinkedIn will also help connect your company with consumers, which is one reason why Design Spinners values LinkedIn.
Building Authority in LinkedIn
LinkedIn allows you to bill yourself as an expert in your field. You can do this in several ways:
- Questions and Answers
A variety of LinkedIn groups exist, and a simple search will point you in the direction. Many people think of this website as a place where they can learn, and this is true. Ask questions about online marketing, and you’ll find tips about blogging, Facebook, and Google AdSense. However, you can also share your own expertise to make connections and build yourself as an authority in your industry. Creating your own group is a way expands your network.
You’ll have to interact with other users and companies on Google if you want to become an authority. Aside from groups, respond to questions in the Answers section or ask your own questions.
Interaction can also get you Recommendations from other users, which hold a lot of weight on the social network because a Recommendation implies positive experiences with employees, clients and other businesses. Social media is all about word-of-mouth marketing, and Recommendations on LinkedIn are a prime example.
As you make yourself visible on the site, you’ll find new people to add to your network. However, you have to start by connecting with your existing network on the site. You can use existing connections to introduce you to new companies and people, too.
Expand your Business with LinkedIn
LinkedIn offers plenty of business to business opportunities, but that’s not all that the social network can provide to you. Rather than hitting up Craigslist when you have an opening in your business, consider LinkedIn. With the advanced search function, you can look for a new Web developer, SEO professional or IT administrator. LinkedIn isn’t just the place to go when you’re looking for tech professionals, either. LinkedIn also enables you to track job and partnership opportunities.
SEO Benefits of LinkedIn
Joining LinkedIn also provides you with SEO benefits because Google indexes content on the website. When you add the URL to your website and use relevant keywords in your profile, you’re helping your website. Add your websites and other social network URLs using the profile links option. Set up custom links to use keywords of your choice. Similarly, customize your profile URL with your name and company page with your company’s name just like you would use keywords in website URLs.
Use apps and connect your social media profiles. Every time you tweet or update your blog, it should appear on your LinkedIn page. In fact, you can now integrate Twitter into your LinkedIn account. So whenever you post anything on either LinkedIn or Twitter it gets featured in the other account. This keeps your profile updates and also creates backlinks to your blog and social posts.