Why Is Product Design Important?

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Tech and Trends:- Alina Wheeler, a brand designer, said, “Design is intelligence made visible.”On a practical level, Frank Chimero’s words should resonate with any product designer –“People ignore design that ignores people.”

These words should establish the importance of product design!

Today, the concept of design has become an extremely sophisticated and professional service which is offered by many firms. It is important that you choose the right one if you want to build a product that will meet your customers’expectations and stand the test of time. Here are a few things that you can keep in mind.

What is product design?

Simply put, product design is the entire process that a business organization or a service provider will implement in order to create a brand-new product that can be sold into the market. Typically, this process entails:

  • analysis of what is required
  • coming up with a concept of product
  • testing this concept
  • creating the product
  • evaluation of the product itself.

In the evaluation stage, a business organization will normally make any improvements that are necessary to a particular product and then create its prototype before going to market.

Choosing the right service provider

There are many options when it comes to service providers of product design. It would be a good idea to visit the website of such service providers before making a final decision. Normally, such websites will give you information on how a firm looks at product design, their important customers and their specific expertise in a few areas.


What are some services?

Depending on the product design firm that you hire, you can look forward to various kinds of services. You can also choose a particular firm depending on the specific expertise. For instance, if you are looking to design an industrial product, you may be better served by going with the product design firm that has expertise in this area.

Some of the services that a top design firms should offer include:

  • ability to create cutting-edge and modern products
  • using technology to create bespoke products
  • a robust nondisclosure agreement and confidentiality policy
  • the ability to think out of the box and come up with a great new concept for your product and
  • being able to think of unique solutions and not simply apply an existing template.

Some of the things to keep in mind

Product design is also important because you have to keep a lot of things in your mind. These aspects can make or break your ability to connect with your customers. Some of these most important aspects are:

  • production costs of the product
  • Price that the customer will pay
  • the perception of value of the product
  • functionality, maintenance and regular service of the product.

At the end of the day, a product is only as good as its ability to connect with the customer and follow the trends in product design. Ideally, after having invested a lot of money, time and effort in creating a product, a business organization should be able to enjoy a long and profitable product life-cycle as well.

Author Bio

Thomas has been working in Product design since he graduated from University. His knowledge and attention to detail makes him a highly respected person in the design community. He enjoys giving advice to newbie product designers.

Article Categories:
Design and Development

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