Tech and Trends:- You don’t want to have post titles that all sound the same or start with the same words (such as “How to Make Scented Candles with…”). You need variety, interest, depth, and detail. You’ll have more to write about if each post concentrates on a narrow, focused topic.
You also want to start with the post title ideas that have the most search volume. Any that have <10 searches a month or greater is acceptable.
To find the search volume for all of your phrases:
- Bring up the Google Keyword Tool
- Copy your complete list of post title ideas into the Word or Phrase box (all at the same time)
- Select Match Type: EXACT
- Click the Search button
- Click on the heading for the Global Monthly Search Volume column to sort the results from high to low search volume
- Click Download/All Search Results
- Open the downloaded file in Excel or other spreadsheet application
- Delete all the post title ideas that have a dash in the Global Monthly searches column
Go through your list of post title ideas and organize them so that you have 30 with acceptable search volume laid out in an order that makes sense as they’d roll out on your site. For example, you don’t want to start writing about an advanced scented candle project if you haven’t covered a basic project. You don’t want to start talking about how to make the scent last longer if you haven’t talked about making candles at all.
Make sure you have a mix of post types. Some post title ideas may call for product recommendations while others describe the need for information. You want both types.
The list will become your task list for content creation later in the book.
Key takeaways for this section
- Gather a list of possible post titles through a variety of sources.
- Organize the list of possible post title ideas so you’ll have variety in your titles.
- Target narrow topics for each post so you don’t run out of things to write about.