Whether you’ve been doing this a couple months, or just wondering how to start a blog on WordPress, one of the best ways to ensure your success is to create a content marketing strategy. In a digital world of distractions and unlimited content access, a content marketing strategy can help you the boost your brand and business needs to survive online. But, getting started in content marketing world can be challenging without some guidance. So today, we’re going to talk about some of the best content marketing classes available on the internet.
- Writing Tools & Hacks: Copywriting/Blogging/Content Writing
One of the best places to look for classes online is a platform called Udemy, and that’s where you’ll find this first class.
Writing Tools & Hacks is a course put together by Tyler Speegle who is a blogger, as well as a professional writer and contributor at sites like the Blaze and Huffington Post.
Tyler’s goal with this course is to help his students learn how to write good copy, viral headlines, and how to be a creative. Beyond that, Tyler also teachers about gaining confidence in the world of writing which is vital for success as a blogger.
- The Strategy of Content Marketing
Ever heard of a little college known as UC Davis? Well, they’ve created a strategy of content marketing course that’s run through their extension program and hosted on Coursea.
This course is obviously a great option for anyone looking to have amazing instruction as well as a certification through a prestigious university.
Put together by Sonia Simone Rossney, a founder of Copyblogger, you’ll learn how to develop a world class content marketing strategy. From implementation to analyzing the results, Sonia teaches you everything you need to know about content marketing. In addition to that, if you’re inexperienced at writing copy, Sonia has a section to teach you that as well!
- Content Strategy for Professionals Specialization
If you’re not quite up to taking a UC Davis level course, perhaps check out Content Strategy For Professionals which is a specialization course through Northwestern University. Once again, this course is hosted on Coursea and created by John Lavine who is the founder of the Media Management Center.
Content Strategy for Professionals focuses on learning to use content to enhance a company’s goals. This class covers the creation of content for variety of platforms and how to provide value to your target audience.
One unique thing about this course is the Capstone project. If you’ve attended college, you know that a Capstone is a large project at the end of the course that allows you to demonstrate that you’ve mastered the course material. On one hand, this is great for those who want real world experience, but on the other, it does place a barrier of entry up for those who don’t want, or have the time to put together a large project like this.
- How to Write Great Web Content – Better Search Rankings!
Ever heard of a little thing called Search Engine Optimization, or SEO for short? If you haven’t, SEO is a strategy for ranking websites on Google. So for instance, if you search for “apple pie recipe”, a bunch of recipes will pop up, right? But how many people have written apple pie recipes? A ton. So, how do those first 10 results get onto the first page of Google?
In some cases, they come up first on Google because they’ve been around a long time and are on sites that have a good reputation. However, in the modern day of marketing, it’s common for these search results to have been strategically willed to the top of Google through a process called SEO.
Mastering SEO and getting webpages to rank for particular searches is a skill that many marketers don’t have. While this course doesn’t teach you how to become an SEO genius, it does teach you how to create content that is designed to rank in search engines (which is by default is a different type of content than that which is designed to go viral).
- Content is King: How to Write Killer Content for the Web
The last course we’re going to recommend is another one on Udemy which focuses on creating content for a variety of web mediums. From Kindle books to your website, the techniques you’ll learn are focused more on the editorial side of content creation. This is a great course for those who want to write and self-publish long form content or eBook content.
Whether you’re just starting out, or you’ve been at this a while, there’s never a better time to jump on your content marketing game and learn some new techniques and strategies to be successful online.