Tech and Trends:- All professional marketers know that the core purpose of any website is to generate leads that will eventually grow the business. However, to be successful in generating leads it is important that the website has a professional look, probably done at a reputable design studio. The design may be simple but it should offer a return on investment that brings value to the company. The best place to start when building a website that will be able to generate good leads, it is important to have a strategy that will effectively align customer needs with the sales process of the company.
To create a website that guarantees leads requires the use of tools as well as tactics that contribute to the overall web design. These tools used in web development may differ from one site to another but there are some that have proved to be effective across the board. Some design aspects that are a “must have” for a lead generating site to be successful include:
The website layout is vital for websites that want to successfully generate leads for the benefit of the company. Websites that have an appropriate layout make it possible for users to focus on areas that are relevant to their needs. Some of the guidelines to consider when deciding on the layout include the proper use of “white space” so that offers are clearly visible to users. Also, the buying process on the site should be understandable for buyers resulting in more sales. Finally, include recommendations from previous customers to build credibility among new visitors on the site.
Optimize landing pages
Although the landing page has a similar design to the rest of the website, it needs to have some key differences as it is the last page that users visit before they leave the site. It is on this page that a visitor leaves their details on a form which essentially becomes a lead. To increase the chances of generating leads, the landing page design should be simple and have no navigation bar at the top which at times can cause visitors to be distracted. Also, the content on the page should be easy to glance through and include an appropriate image to make it visually appealing. Lastly, the form used to gather customer details should be short and displayed prominently on the landing page.
Use of graphics
Majority of online users connect easily with graphics within long texts as it breaks the monotony and keeps them engaged. Therefore, it is important that the website design has space to incorporate images as well as videos that offer relevant information on the products or services being offered. In addition, the use of responsive web design goes a long way in generating leads through other devices that people use to obtain information from the internet or even make purchases.
In conclusion, regularly update the web design to keep online users coming back for more resulting in more leads through the website.